Terms & Conditions_

Please read these terms and conditions carefully and make sure that you understand them, before ordering any Products or Training Services from our website.
You should understand that by ordering any of our Products or Services, you agree to be bound by these terms and conditions.

Please read them carefully and print a copy for future reference. In these terms and conditions the following definitions apply:
"Codes of Conduct" we comply with all relevant codes of conduct

"Company" is Pure Training whose registered office address is Maescarnedd, Clarach Road, Aberystwyth, Ceredigion, Wales, UK.  SY23 3DG trading as Pure Training, Pure Leisure, Elixir Training & Elixir Medical.

"Consumer" (as defined in the Unfair Contract Terms Act 1977, section 12) is a person who is not buying the Products or Services for purposes related to their trade, business or profession.

"Course Material" is documentation and material used in the offered training products

"Customer" is the individual, company or organisation placing an order for Products or Services with Pure Training or requesting information from Pure Training.

"Digital Content" is any material at www.puretraining.co.uk or related websites via the internet and provided in respect of the Services.

"Intellectual Property Rights" all patents, rights to inventions, utility models, copyright and related rights, trademarks, service marks, trade, business and domain names, rights in trade dress or get-up, rights in goodwill or to sue for passing off, unfair competition rights, rights in designs, rights in computer software, database right, topography rights, moral rights, rights in confidential information (including know-how and trade secrets) and any other intellectual property rights, in each case whether registered or unregistered and including all applications for and renewals or extensions of such rights, and all similar or equivalent rights or forms of protection in any part of the world.

"Manufacturer" is the manufacturer of the Products.

"Product" is any product supplied by Pure Training.

"User" is any person who uses or attempts to use any Products supplied by Pure Training

"Third party" is any person, company or organisation of any kind that is not either the customer or Pure Training.

"Services" are the training services supplied by the Company to the Customer set out in writing by the Company.

"We" or "us" or "our" or Our" refers to the Company. "You" or "your" refers to the Customer

Information about us_

We operate the websites www.puretraining.co.uk, www.pureleisure.com, www.elixirmedical.co.uk, www.elixirtraining.co.uk 
We are Pure Training with our office at Maescarnedd, Clarach Road, Aberystwyth, Ceredigion, Wales, UK.  SY23 3DG

Contacting us if you are a consumer:
To cancel a Contract in accordance with your legal right to do so as set out in clause 9, you just need to let us know that you have decided to cancel.
The easiest way to do this is to e-mail us at
infoThis email address is being protected from spambots. You need JavaScript enabled to view it..uk or contact our Customer Services team by telephone on 0845 619 2774 or by post to Maescarnedd, Clarach Road, Aberystwyth, Ceredigion, Wales, UK.  SY23 3DG.
If you are emailing us or writing to us please include details of your order to help us to identify it. If you send us your cancellation notice by e-mail or by post, then your cancellation is effective from the date you send us the e-mail or post the letter to us.
If you wish to contact us for any other reason, including because you have any complaints, you can contact us by telephoning our customer service team at 0845 619 2774 or by e-mailing us at infoThis email address is being protected from spambots. You need JavaScript enabled to view it..uk

If we have to contact you or give you notice in writing, we will do so by e-mail or by post to the address you provide to us in your order.

Contacting us if you are a business.
You may contact us by telephoning our customer service team at 0845 619 2774 or by e-mailing us at infoThis email address is being protected from spambots. You need JavaScript enabled to view it..uk.
If you wish to give us formal notice of any matter in accordance with these Terms, please see clause 20.3.

1. How the contract is formed

1.1 These terms and conditions do not affect your statutory rights. To order Products through our website or by another ordering method you must be at least 18 years of age and be legally capable of entering into binding contracts.  We will treat each order for Products or Services as an offer by you to purchase the Products and Services subject to these terms and conditions. We have the right to refuse at our discretion to supply any Products ordered by you and all orders are subject to acceptance by us. We will confirm such acceptance to you by sending you an e-mail that confirms that the Product or Services has been ordered ("Order Confirmation"). The contract between us ("Contract") will only be formed when we send you the Order Confirmation.

1.2 These terms and conditions constitute the entire agreement between the parties. The Customer acknowledges that it has not relied on any statement, promise or representation made or given by or on behalf of the Company which is not set out in these terms and conditions.

2. Products

2.1 We strongly advise that you consult with your GP or cardiologist before purchasing a home defibrillator. If you wish to purchase a defibrillator for possible use with a child it is advisable that you consult with your doctor before obtaining the Product.

2.2 Description of Products/Warranty and Liability. Although we warrant that the Products will, at the time of delivery, correspond to the description given by us, all Products we sell are of a technical nature and it is not practical to publish detailed specifications of all the Products. All images, descriptive matter, specifications and advertising are for the sole purpose of giving an approximate description of the Products. Whilst we endeavour to ensure all information is correct at the time of publication, Product specifications do vary.  As such we cannot accept responsibility for incorrect information. Full details are available from the original Manufacturer's brochures and websites. Except where the Customer is dealing as a Consumer, all other warranties, conditions or terms relating to fitness for purpose, merchantability or conditions of the products whether implied by statute, common law or otherwise are excluded and the Customer warrants that the Customer is satisfied as to the suitability of the Products for the Customer's purpose. Products are not sold on a trial basis.

2.3 Availability of Products All Products are subject to availability and may be withdrawn at any time. However it is our policy to contact you if a Product is out of stock for more than 7 days and if you do not wish to proceed with the order or for any reason we cannot supply the Product we will arrange for the order to be cancelled.

3. Delivery

3.1 Whilst every reasonable effort shall be made to keep any delivery date, time of delivery shall not be of the essence and we shall not be liable for any losses, costs, damages or expenses incurred by the Customer or any other person or company arising directly or indirectly out of any failure to meet any estimated delivery date. Delivery of the Products shall be made to the Customer's address (UK delivery only) deliveries outside the UK cannot be guaranteed and an additional delivery charge will apply at cost and the Customer shall make all arrangements necessary to take delivery of the Products whenever they are tendered for delivery. 24 hour delivery is offered at an additional charge.

This clause 3.2 only applies if you are a consumer.

3.2 We cannot usually guarantee delivery dates as we use external couriers. However if we do make an exception and guarantee a date and if we miss the delivery deadline for these Products then you may cancel your Order straight away if any of the following apply:

3.2.1 we have refused to deliver the Products;

3.2.2. delivery within the delivery deadline was essential (taking into account all the relevant circumstances); or

3.2.3 you told us before we accepted your order that delivery within the delivery deadline was essential.

3.3 If you do not wish to cancel your order straight away, or do not have the right to do so under clause 3.2, you can give us a new deadline for delivery, which must be reasonable, and you can cancel your Order if we do notmeet the new deadline.

3.4 If you do choose to cancel your Order for late delivery under clause 3.3 or clause 3.4 , you can do so for just some of the Products or all of them, unless splitting them up would significantly reduce their value. If the Products have been delivered to you, you will have to return them to us or allow us to collect them, and we will pay the costs of this. After you cancel your Order we will refund any sums you have paid to us for the cancelled Products and their delivery.


4. Title and Risk

4.1 The risk in the Products shall pass to the Customer on completion of delivery.

4.2 Title of ownership of any Products invoiced and delivered will not pass to the customer until all Products supplied have been paid for in full.

4.3 Until title to the Products has passed to the Customer, the Customer shall:

4.3.1 hold the Products on a fiduciary basis as the Company's bailee;

4.3.2 store the Products separately from all other goods held by the Customer so that they remain readily identifiable as the Company's property;

4.3.3 not remove, deface or obscure any identifying mark relating to the Products;

4.3.4 maintain the Products in satisfactory condition and keep them insured against all risks for their full price on the Company's behalf from the date of delivery;but the Customer may resell or use the Products in the ordinary course of its business.

4.4 An order placed by a Customer is deemed to be a financial commitment by the Customer and therefore the value of the order is payable according to our terms. The Company reserves its right to recover outstanding monies as a short fall from any repossession of Products. By repossession the Customer is not relieved of its liability of the original debt or the costs related to any recovery or attempted recovery of the debt. The Company reserves it's right to seek damages, debt collection fees, interest and court costs and any other recovery costs including sub sequential losses due to the default of the Customer to pay in full the value of the Products and or services.

5. Time Limitations For Notification of Claims

5.1 Should any damage be identified to the Product on opening the package, the Customer must advise the Company within 48 hours of the exact damage. It is imperative that the Customer does not dispose of any of the packaging, as this will be required to effect a claim against the carrier. The claim will be handled by the Company. We cannot accept any claims for damage if the above time scales are not followed.

5.2 Shortages It is the Customers responsibility to sign for the correct number of packages that are delivered, the Customer is required to check that the number of packages delivered equal the number of packages on the delivery drivers manifest/consignment note and it is the Customers responsibility to thereafter notify us within 48 hours of delivery. Should the Customer be missing an item but has signed for the correct number of packages, the Customer must notify us within 48 hours of delivery. The Customer will be requested to provide us with a copy of the invoice. The matter will be investigated and the Customer will be informed of the decision.

5.3 Incorrect Products It is the Customers responsibility to notify us of any incorrect Products supplied within 48 hours of delivery. If the items are not as ordered, the Customer must not open the Manufacturers packaging or use the item. The Customer will also be required to provide further information on what was received i.e. we may require the manufactures part codes and a full description of what has been received. Should there be any extenuating circumstances that have prevented the Customer to remain within the specified time frame, resolution will be by mutual decision.

5.4 Non-Deliveries We will not accept liability for Products lost in transit unless we are notified within 5 days from the expected delivery date. This will be the date advised on the Customers automated despatch note which is emailed to the Customer once the items have left our warehouse. We shall accept no liability for shortages, non-deliveries, incorrect Products and Products damaged on delivery outside the reported timescales. Except when extenuating circumstances have prevented notification within the reported timescale. The extenuating circumstances must be by mutual agreement.

6. Product Guarantees

6.1 All Products supplied are covered by the terms and conditions of the Manufacturers Guarantee for a period of 12months or longer if relevant this is in addition to the consumers' statutory rights.

7. Faulty Products

7.1 If you think that the product you have purchased is faulty you should contact us immediately. If we are unable to determine the nature of any fault we may refer you to the Manufacturer, due to their extensive knowledge of their product. If the Manufacturer agrees that the product is faulty, in most cases they will be able to authorise a replacement/repair of the product direct to you. This does not affect your statutory rights. A restocking fee of up to 25% is charged on returns, which prove to be non-defective. It is therefore imperative that you have made contact with us or the Manufacturer before returning any Products. The restocking fee is non-negotiable. In all instances when contacting a Manufacturer you must retain the reference code that you are given. If the product fails within 30 days of receipt, a replacement Product or full refund of the cost of the Product will be offered to you at the Company's discretion.

8. Refunds

If for any reason you are issued with a refund, please note the following,

8.1 All refunds will be issued to the same payment method as on the original order.

8.2 When a refund is processed, you will receive an email notification. A refund will usually reach your credit card account within 4 working days after it being processed, please allow up to 10 working days for it to be credited. We do however reserve the right to refund you within 30 days of the return. A handling fee of 10% will be charged on all refunds.

8.3 Faulty Products returned within 30 days, will be refunded in full including the original carriage charge (refund of original carriage charge applies to customers in the United Kingdom only). If the Products are found not to be faulty or they have been damaged by miss-use, they will be returned to you and no refund will be issued.

8.4 We do not refund carriage charges applied to the initial order and neither do we pay for the cost of returning any items to us except where the Products are returned by customers in the United Kingdom ONLY as faulty within 30 days of our shipment date.

8.5 The relevant Manufacturer will process all offers of "Money Back" guarantees and you should contact them directly to arrange return and refund.

9. Your Consumer Right of Return and Refund

This clause 9 only applies if you are a consumer.

9.1 If you are a consumer, you have a legal right to cancel a Contract [under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013] during the period set out below in clause 9.3. This means that during the relevant period if you change your mind or decide for any other reason that you do not want to receive or keep a Product, you can notify us of your decision to cancel the Contract and receive a refund.  Advice about your legal right to cancel the Contract is available from your local Citizens' Advice Bureau or Trading Standards office.

9.2 However, this cancellation right does not apply in the case of:

9.2.1 Off-premises contract under which the payment to be made is less than £42 (regulation 27(3), Consumer Contract Regulations).

9.2.3 [any Products which become mixed inseparably with other items after their delivery].

9.3 Your legal right to cancel a Contract starts from the date of the Dispatch Confirmation (the date on which we e-mail you to confirm our acceptance of your order), which is when the Contract between us is formed. Your deadline for cancelling the Contract then depends on what you have ordered and how it is delivered, as set out in the table below:

Your Contract End of the cancellation period.

Your Contract is for a single Product (which is not delivered in instalments on separate days). The end date is the end of 14 days after the day on which you receive the Product.

Example: if we provide you with a Dispatch Confirmation on 1st August and you receive the Product on 10th August you may cancel at any time between 1st August and the end of the day on 24th August.

Your Contract is for either of the following:

• one Product which is delivered in instalments on separate days.

• multiple Products which are delivered on separate days. The end date is 14 days after the day on which you receive the last instalment of the Product or the last of the separate Products ordered.

Example: if we provide you with a Dispatch Confirmation on 1 January and you receive the first instalment of your Product or the first of your separate Products on 10 January and the last instalment or last separate Product is on 15 January you may cancel in respect of all instalments and any or all of the separate Products at any time between 1 January and the end of the day on 29 January.

Your Contract is for the regular delivery of a Product over a set period. The end date is 14 days after the day on which you receive the first delivery of the Products.

Example: if we provide you with a Dispatch Confirmation on 1 January in respect of Products to be delivered at regular intervals over a year and you receive the first delivery of your Product on 10 January, you may cancel at any time between 1 January and the end of the day on 24 January. 24 January is the last day of the cancellation period in respect of all Products to arrive during the year.

9.4 To cancel a Contract, you just need to let us know that you have decided to cancel. The easiest way to do this is to e-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. or contact our Customer Services team by telephone on 0845 619 2774 or by post to Maescarnedd, Clarach Road, Aberystwyth, Ceredigion, Wales, UK.  SY23 3DG . If you are e-mailing us or writing to us please include details of your order to help us to identify it. If you send us your cancellation notice by e-mail or by post, then your cancellation is effective from the date you send us the e-mail or post the letter to us. For example, you will have given us notice in time as long as you get your letter into the last post on the last day of the cancellation period or e-mail us before midnight on that day.]

9.6 If you cancel your Contract we will:

9.6.1 refund you the price you paid for the Products. However, please note we are permitted by law to reduce your refund to reflect any reduction in the value of the goods, if this has been caused by your handling them in a way which would not be permitted in a shop. See the above notes for information about what handling is acceptable and examples.

9.6.2 refund any delivery costs you have paid, although, as permitted by law, the maximum refund will be the costs of delivery by the least expensive delivery method we offer (provided that this is a common and generally acceptable method). For example, if we offer delivery of a Product within 3-5 days at one cost but you choose to have the Product delivered within 24 hours at a higher cost, then we will only refund what you would have paid for the cheaper delivery option.

9.6.3 make any refunds due to you as soon as possible and in any event within the deadlines indicated below:

9.6.3.1 if you have received the Product and we have not offered to collect it from you: 14 days after the day on which we receive the Product back from you or, if earlier, the day on which you provide us with evidence that you have sent the Product back to us. For information about how to return a Product to us, see clause 9.8;

9.6.1.2 if you have not received the Product or you have received it and we have offered to collect it from you: 14 days after you inform us of your decision to cancel the Contract.

9.7 If you have returned the Products to us under this clause 9 because they are faulty or mis-described, we will refund the price of the Products in full, together with any applicable delivery charges, and any reasonable costs you incur in returning the item to us.

9.8 We will refund you on the credit card or debit card used by you to pay. If you used vouchers to pay for the Product we may refund you in vouchers.

9.9 If a Product has been delivered to you before you decide to cancel your Contract:

9.9.1 then you must return it to us without undue delay and in any event not later than 14 days after the day on which you let us know that you wish to cancel the Contract. You can either send it back, or hand it to our authorised carrier. Please see the above notes for our returns address and details of how to arrange this. If we have offered to collect the Product from you as advised by e-mail, we will collect the Products from the address to which they were delivered. We will contact you to arrange a suitable time for collection];

9.9.2 unless the Product is faulty or not as described (in this case, see clause 9.6), you will be responsible for the cost of returning the Products to us. If the Product is one which cannot be returned by post, we estimate that if you use the carrier which delivered the Product to you, these costs should not exceed the sums we charged you for delivery. If we have offered to collect the Product from you, we will charge you the direct cost to us of collection.

9.10 Because you are a consumer, we are under a legal duty to supply Products that are in conformity with this Contract. As a consumer, you have legal rights in relation to Products that are faulty or not as described. These legal rights are not affected by your right of return and refund in this clause 9 or anything else in these Terms. Advice about your legal rights is available from your local Citizens' Advice Bureau or Trading Standards office.

10.  Cancellation of Orders for Business Customers or for Consumers Outside the Cancellation Periods in Clause 9

10.1 Where orders are cancelled after you have received an invoice from us a 25% fee will be payable.

10.2 Where the Products have already been supplied, the Products must be returned to us and receipted back into our warehouse at your cost. In all instances, Products must be returned as new, with no blemish, defect or parts missing, neither must the outer manufacturer packaging show any damage or be defaced in anyway. Should the packaging show any damage or be incomplete and defaced in any manner a 50% fee will apply, this will automatically be deducted from the credit issued. If the Products are damaged we are unlikely to offer credit.

10.3 We do not refund carriage charges applied to the initial order and neither do we pay for the cost of returning theitems to us except where the Products are returned as faulty by customers in the United Kingdom ONLY within 30 days of our shipment date.

10.4 Should circumstances mean that you have to cancel your training course the following charges will apply:

10.4.1 more than four weeks prior to the course start date - no charge

10.4.2 two to four weeks prior to the course - 50% of the course fee

10.4.3 less than two weeks prior to the course - full fee.

11. Services

11.1 Any training Services provided by the Company is provided under these terms and conditions. The Company shall provide the Services to the Customer in accordance with the description given [on its website / in its brochure] in all material respects

11.2 The Company shall use all reasonable endeavours to meet any performance dates for the Services specified on its website and agreed in the Company's Order Confirmation but any such dates shall be estimates only and time shall not be of the essence for the performance of the Services.

11.3 The Company shall have the right to make any changes to the Services which are necessary to comply with any applicable law or safety requirement, or which do not materially affect the nature or quality of the Services, and the Company shall notify the Customer where this will effect the quality of the Services provided.

11.4 The Company warrants to the Customer that the Services will be provided using reasonable care and skill and using competent staff and/or Contractors, qualified to provide the Services pursuant to all applicable legal regulations, accreditation and comply with applicable Codes of Conduct.

12. Customer's Obligations

12.1 The Customer shall: